Culture jamming, a tactic used by many consumer social movements, is a mechanism in which an activist attempts to disrupt or subvert mainstream cultural institutions or corporate advertising. It is also sometimes called subvertising.
The mainstream culture industry saturates us with images such as this:
Sex. That's right. Sex.
This type of advertising is designed to play on our insecurities and our anxieties about our own status. We feel inadequate and must resolve that crisis of confidence by purchasing the product. Subvertising can provide an oppositional counter point to the relentless bombardment from the culture industry of idealised images like these. Take a look at this example from https://www.adbusters.org/gallery/spoofads
This blog has been set up to explore the culture industry, examine alternatives to it and bring these alternatives to a wider audience.
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