Wednesday, 3 February 2010


Corporate culture is very adaptable and will often adapt subversive messages into their own campaigns. When this happens it is important that culture jamming is not hijacked by the media industry and that culture jammers and subvertisers respond. Take for example the Dove Real Beauty campaign, a perfect example of corporate advertisers appealing to target audiences by exploiting progressive ideas.

Now take a look at this. The REAL agenda for advertisers.

What's Culture Jamming?

Wikipedia Entry:

Culture jamming, a tactic used by many consumer social movements, is a mechanism in which an activist attempts to disrupt or subvert mainstream cultural institutions or corporate advertising. It is also sometimes called subvertising.

The mainstream culture industry saturates us with images such as this:

Sex. That's right. Sex.

This type of advertising is designed to play on our insecurities and our anxieties about our own status. We feel inadequate and must resolve that crisis of confidence by purchasing the product. Subvertising can provide an oppositional counter point to the relentless bombardment from the culture industry of idealised images like these. Take a look at this example from

This blog has been set up to explore the culture industry, examine alternatives to it and bring these alternatives to a wider audience.